How to increase awareness about your mobile app?

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According to recent reports the revenue generated by mobile apps has crossed hundreds of billions now. And there are close to a billion apps available for use for an average person who has access to a smart phone. With so many apps you obviously need to create awareness about your mobile app after you create an app. The launch will have no meaning if people don’t know about the existence of your mobile app. A marketing campaign makes it possible for the developers to let the world know about their app increasing their chances of success. What other ways can developers use to ensure the success of their mobile app?

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